So, one of your main goals should be to get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword. Google Maps SEO is no longer optional—if you want local customers to find you quickly and easily, it’s a must.

Tools provide detailed insights into your website’s position for all the needed keywords across various locations and other data. For instance, you can monitor ranking fluctuations, check keyword cannibalization issues, or see the SERP features you get. Find rankings for specific keywords using the inbuilt filters and search functionality. This was a system designed to better ensure high-quality and original content was appearing in our search results. Announced in and given the nickname of the “Panda,” it evolved and became part of our core ranking systems in 2015. Before we jump into the nitty-gritty of ranking, let’s ensure you’re set up for success.

Study your app’s category and your competitors to create your own unique icon. The long description in Google Play allows up to 4000 characters. This is enough space to accommodate an informative description filled with category, theme, and feature-relevant keywords. Both WordPress and Shopify have strengths in SEO, but the best choice depends on your specific needs. WordPress, with its vast array of SEO plugins like AIOSEO, offers more flexibility and control over SEO elements. Shopify, on the other hand, provides a more user-friendly platform with essential SEO features built in, making it easier for store owners who prefer a less hands-on approach.

So, while it might sound like too much work, in actual fact, if you’re working on one aspect, you’re also busy improving a number of other elements. And, if you don’t know where to start, your content is a pretty good place. To help you with this process, there are a number of Google My Business scheduling tools and platforms that you can try out. You can, for example, check out Loomly, ContentCal, Sendible, and Social Pilot. Not only will they help you with Google My Business specifically, but most of these also integrate with other useful social platforms.

How to rank higher on Google: 11 Effective Strategies for 2025

By the end, you’ll be a ranking pro, ready to tackle any data set with confidence. Ever found yourself staring at a long list of data in Google Sheets, trying to make sense of it all? One of the coolest things you can do in Sheets is automatically rank your data.

Gain Links to Your Site

Data-driven research is crucial, especially for those new to any app marketplace. They increase conversion rates, positively BHS Links impact organic search results, and increase the likelihood of an app being featured on Google Play. Google Play ratings and reviews tremendously impact downloads but require establishing long-term communication with your users. However, it’s an effort that will surely pay off, as simply being responsive may ensure higher star ratings overall.

• You can track keyword performance, page indexing, and discover any issues affecting your site’s visibility.
• If you want to rank in Google, you need to first make sure you are targeting something that you have the potential to rank for.
• Alex Chris is a digital marketing consultant, author, and instructor.
• But for my purposes, I prefer to target keywords that are under 30 if possible.

To improve the SEO of your website, it is important to include the primary keyword in strategic places. Ranking on Google requires developing in-depth, high-quality content and great SEO. Place all of your top-level or most important links in the navigation bar or menu where they’re easiest to find.

The existing results in Google for this keyword were medium to high level domain or page authority. These metrics are also important to understand when trying to figure out what keywords you want to rank for. For example, the keyword “business ideas” has lots of pages that not only mention the keyword in the title, but also have high domain or page authority. This would be an EXTREMELY difficult keyword to rank for (more on this keyword below).