Author: genius

How can you get your blog (and your blog posts) to not only show up in Google’s search results, but actually rank higher than your competitors? Getting your website to rank well in Google, and other search engines, is called “search engine optimization” (SEO), and we’ll be covering the basics you need to know below. […]

So, one of your main goals should be to get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. […]

Technical SEO is a vital component because mobile devices generate more than half of all web traffic. A website that loads fast and stays secure protects user information and builds trust with visitors and search engines. SEO and paid search both boost visibility in search results but work differently. Organic search results show up under […]

Use an incognito or private window in your browser so Google’s personalization doesn’t skew the results. That said, some reputable people have documented strong correlations between E-A-T and ranking. But it is surprisingly accurate at measuring a site’s expertise, authority, and trustworthiness. Google started to highlight dates in search results, especially for searches where dates […]

When it comes to off-page SEO ranking factors, however, nothing holds more weight than a strong backlink profile. Google ranking factors are signals, metrics, and other factors that Google uses to prioritize and rank search results for each search query. Optimized images enhance user experience by making content visually appealing. Proper alt text, image file names, […]

If you’re an absolute beginner willing to test the waters before committing or investing, you must check out upGrad’s free SEO course, Basics of Search Engine Optimization. Master SEO fundamentals with just 6 hours of learning commitment and then decide whether or not the field is right for you. It takes years of focused learning, experimentation, […]

Any way you can advertise your business and its products or services through digital channels and technologies constitutes a digital marketing technique or tactic. As local competition intensifies, businesses will focus on hyper-local SEO strategies. Hyper-local targeting refers to the practice of optimizing your online presence for a specific geographic area, targeting specific neighborhoods or […]