Use an incognito or private window in your browser so Google’s personalization doesn’t skew the results. That said, some reputable people have documented strong correlations between E-A-T and ranking. But it is surprisingly accurate at measuring a site’s expertise, authority, and trustworthiness.

Google started to highlight dates in search results, especially for searches where dates matter. Google looks at how often you are publishing new content on your website and if you are updating old content. They use this metric to determine if your website is still alive and give a lot of credit to sites that frequently publish articles. Many studies have proved that the longer your content is, the better it will rank in Google. To determine the quality and relevancy of a website, Google uses more than 200 metrics. Read all about these and other off-page SEO factors in our article about off-page SEO.

How to incorporate keywords for local SEO

Site-wide signals and classifiers are also used and contribute to our understanding of pages. Several different types of links affect how your content ranks in search results. Using relevant, descriptive anchor text can increase the impact of these links.

What is SEO? The Beginner’s Guide to Search Engine Optimization

All it means is that as you’re doing research, you should only pull from reliable sources with high domain authority. To be honest, for your users’ sake, you should probably be doing this anyway to ensure BHS Links you provide the most value. It’s also important to include terms related to the main terms people are searching for.

Understanding SEO, or “How Do I Rank Higher on Google?”

• This helps Google index & understand the topic of your page better.
• Taylor thinks, in theory, that pages can be optimized for both search engines in the same way without compromising on performance.
• This is then shown in one overview, with the hope that this directly answers the specific question asked.

But fishing with a net might catch dozens of fish with a single throw. With this knowledge in hand, you now know how to improve your search rankings. Sites with a high bounce rate will see a negative effect on their rankings across the board. This is a clear sign to Google that your site is not giving value to it’s visitors.