Some might be intentionally left out of the structure such as Thank You pages or promotional landing pages. So it is important to think whether they should remain unlinked, or if they need to be integrated into the structure of your website. This will ensure that you do not mistakenly treat important or temporary content as orphan pages, when they are actually part of the entire strategy. If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages. On-Page SEO is crucial for helping search engines understand your content and deem it worthy of a high ranking.

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Alt text should explain the purpose of the image and include relevant keywords where appropriate. For example, instead of “image1.jpg,” use “SEO-testing-dashboard-example.” Avoid keyword stuffing in alt text, as this can reduce its value. Descriptive headings help search engines, and users quickly grasp the focus of your page. Meta descriptions summarize your page’s content and play a key role in on-page SEO. While not a direct ranking factor, they influence CTR and user engagement. Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists.

Meta Description Optimization

This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page. If your site information is found useful by audiences, it will also encourage visitors to return. Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on your chosen topic.

Leverage Ecommerce Schema Markup

The part of SEO that involves optimizing a website’s content and source code is known as on-page SEO (as opposed to off-page SEO). In other words, on-page SEO is the work you put into revising and developing your webpages. Now that you know what it takes to keep your on-page SEO in tip-top shape, you’re ready to optimize your content! I’ve provided the information in this post in a quick-reference checklist below to help you get started optimizing your landing pages. Non-technical elements involve creating high-quality content, optimizing meta tags, and enhancing user engagement. Mobile-friendliness is a key factor in SEO and user experience.

Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow SEO Anomaly this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better. Although it’s considered a “very small” ranking factor, I’d consider it part of your SEO best practices to add your primary keyword to all of your pages URLs from now on.

• What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results.
• This is the dirty little secret that sites use to get LOTS of backlinks on autopilot.
• Our team is well-versed in creating individual web pages that boost your site’s visibility.
• Help search engines discover and understand the relationships between different pages on your website by adding internal links to your content.
• If you’re considering this option, check out our SEO pricing guide to calculate the expenses of the most efficient services for your website.
• Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.